What to Do First Before Designing Your Business Website
I often see it. Everyone is excited about their company. They have decided to hire an expert web designer. They present their idea for their website and then eagerly anticipate the unveiling.
Then, disaster strikes. “You got it all wrong.” They say.
Design dollars are a waste. The revisions start. Everyone is scratching their heads and wonders where everything was wrong. Then, before you know it what could have been an easy task turns into the stuff of nightmares.
This shouldn’t occur to you.
Without maps, it’s simple to lose track of areas. This is also true for the development of websites. Before you start, you must have a well-constructed strategy in place.
This is the main difference between using a complete marketing company or a sole website designer. A marketing company will assist you in completing the necessary research and due diligence to ensure that the website created for you is a perfect fit for the requirements of your business.
A large portion of the design process is broken into a handful of simple steps:
Who do you serve? Determining who your ideal customer is among the most crucial steps prior to developing websites. The more precise you are about who your ideal customer is, the more effectively you’ll be able to address their requirements when they go to your website.
Here are some of the questions you can consider while you are conducting an excellent analysis of your client:
- Do you love serving?
- What are their greatest pains?
- Are they females or males?
- Which level are they at in their work or life are they: novices, established or expert?
- What are their beliefs?
- What are their top objectives?
- What’s their character?
This clarity helps you focus your message to be specific to the needs of your audience.
Every person has the same human requirements. Understanding the needs of your targeted market is essential. Inform them of how you will assist them in overcoming their problems or help them help them overcome their worries.
It is equally important to have credibility. The majority summertime saga f95zone of potential customers haven’t heard of your company prior to their first interaction on your site. Therefore, it’s up to you to establish trust by proving that you’re knowledgeable and have knowledge and experience, as well as proven results.
Credibility is demonstrated via testimonials, media clippings and blog posts and sharing the outcomes you’ve achieved by working with customers. Highlighting the training, education and certificates you’ve earned indicates to potential clients that you are knowledgeable in your area of expertise.
Another crucial aspect of the web development and design process is to be clear on the purpose of the site. The layout of your site will be different based on the goals of your business.
- What’s the purpose of your site?
- Is it going to become an online shop?
- Do you want to establish an online community and a list?
- It could be used as a non-cost information website which earns revenue from sales of advertising and affiliates?
- Selling services?
- Does your website function as an electronic brochure?
If you are armed with this information the designer will be able to determine what you need in terms of an online landing page or chat tool software for managing email lists and online booking tools, or other unique features to help support your goals.
Knowing where you want your people to follow and then taking the desired action can help your designer to put the right elements in place for achieving this.
LOOK AND FEEL
If you’ve ever been to a shop with a friend , you’ve likely noticed that we have different tastes. Similar is the case when it comes to designing websites.
While you’ve written down what you want to achieve your web designer might have something completely different in his mind. The objective the two of you have is design a the visual identity that appeals to your intended audience. It should immediately communicate that they are in the right spot.
Before you give your designer lots of color swatches, as well as other websites you would like your website to appear as, the most effective option is to design an initial brand standard guide which covers the colours as well as the fonts, style and colours of your company’s branding. This should be completed when you are designing your logo, as your logo serves as the foundation of your company’s brand.
It is important to keep in mind that your website is designed to appeal to a specific user base that is related to your company, not yourself personally. For many business owners, your personality is directly integrated into your brand , but it’s possible that the design and feel may be different from what you like. All it depends is the type of person you want to draw to your company.